No Min - £50,000
no deadline
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Reimagine grants - Art Funt

Art Fund - Reimagine

Open for Applications -Our next deadline for applications (round 1) is Monday 5 July.

Maximum value:

£ 50,000

Objectives of Fund

The aims of the Reimagine programme are:

  • To support arts organisations as they reimagine their activities following the COVID-19 pandemic.
  • To help organisations build expertise, capacity and connections within and outside the arts sector.

Value Notes

The fund has a total budget of £2 million.

The following levels of funding are available:

  • Small grants of £5,000 to £15,000
  • Large grants of £15,000 to £50,000.

It is expected that projects will generally be completed within two years.

Match Funding Restrictions

Although match funding is not a requirement, applicants are invited to detail any other sources of support they have for their project to demonstrate their commitment to it.

Who Can Apply

Applications will be accepted from formally constituted, not-for-profit organisations based in the United Kingdom.

Eligible organisations include:

  • Museums.
  • Galleries.
  • Historic houses.
  • Arts-focused archives.
  • Libraries.
  • Festivals, biennials and professional networks.
  • Registered charities.
  • Community Interest Companies (CICs).

Funding is intended for projects and activities that:

  • Enable experimentation rooted in the current context for the applicant organisation.
  • Include meaningful engagement with diverse audiences.
  • Result in greater expertise within the sector.


The following are not eligible for funding:

  • Organisations that exist to make profit, including Private Limited Companies, Public Limited Companies, Unlimited Companies, or Sole Traders.
  • General Partnerships, Limited Partnerships, or Limited Liability Partnerships.
  • Commercial organisations.
  • Organisations with a focus on music, drama, dance and art forms outside the visual arts.
  • Individuals.
  • Unincorporated bodies.
  • Hospitals and places of worship.
  • Schools or higher education institutions.
  • Retrospective activity.
  • Large-scale capital work and/or repairs projects.
  • Long-term running costs.
  • Overheads, unless specific to the project and calculated using full cost recovery.

Eligible Expenditure

The programme supports four priority project areas. Examples of eligible activities and costs include:

Collections - this could mean:

  • Revisiting exhibitions or gallery redisplays that were placed on hold, or planning future ones.
  • Addressing complex issues and considering how to reinterpret or reframe collections.
  • Increasing expertise in collections management and maintenance.
  • Creating toolkits, case studies or dynamic resources that support the use and care of collections.
  • Considering the environmental impacts of objects and spaces.
  • Identifying strategic partners to support activities.

Digital - this could mean:

  • Identifying and establishing ways to earn income through online activities and services.
  • Experimenting with digital content, events and technologies.
  • Exploring how to develop and manage hybrid models of activity.
  • Improving infrastructure, capacity and skillsets in relation to digital work.
  • Evaluating the success and direction of virtual activities.
  • Reaching new audiences or improving geographical spread through new modes of working.
  • Upgrading systems or purchasing new equipment to support the delivery of high quality or experimental digital projects.

Engagement - this could mean:

  • Understanding current audiences, reaching new ones, or working differently with them.
  • Encouraging visitors to return to physical spaces and/or to engage with virtual ones.
  • Improving access to sites, activities and outputs.
  • Embedding aspects of work more fully in the community.
  • Creating new partnerships within and outside the sector.
  • Working with young people and schools on creative engagement projects.
  • Refreshing and updating branding and marketing materials.
  • Increasing participation among target groups.
  • Reaching and supporting volunteers.

Workforce - this could mean:

  • Attending to the health and wellbeing of staff and volunteers.
  • Increasing capacity to deliver priority projects.
  • Examining priorities and policies, considering what to pursue and what to stop doing.
  • Increasing skills and expertise through training, mentoring and collaboration.
  • Identifying and testing new networks or joint programmes.
  • Workshops, seminars or conferences that share learning or new ways of working.
  • Initiatives that bring more and a wider range of people into the sector.

How To Apply

The following deadlines apply:

  • 5 July 2021.
  • 23 August 2021.
  • 4 October 2021.

Applicants must first create a My Art Fund account at the Art Fund website. Guidance notes and the online application process then become available for them to make their submission.

Please click here for more information and to apply