Effective Fundraising

Optimise your fundraising potential. Fundraising effectively has become a heightened issue over the pandemic, with many charities seeing reduced donations, a rise in costs and an increase in demand for services.

Some societal shifts we’ve experienced over the past year and a half could potentially become permanent and, indeed, 48% of charities we surveyed in August 2021 said they believed the pandemic has changed fundraising forever. So how can we adapt our practices to maintain a steady flow of donations?

With over half of charities (55%) acknowledging that one of the main challenges in the year ahead will be adapting to new ways of fundraising, our in-house experts share their recommendations for maximising your charity’s fundraising potential.

Whether that be by optimising your digital fundraising, ensuring you land a charity grant, or improving your relationships with your donors, our resources aim to help you adapt to the new fundraising landscape and ensure those much-needed funds reach our communities.

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